Ads tough sell

Political ads are tough sell for image-conscious corporations

Wednesday, June 2nd, 2010

Carol D. Leonnig, WASHINGTON POST, 6/1/10. WASHINGTON DC — All over the country, corporate CEOs and trade groups are asking their lawyers the same question: How can we get our companies involved in this political election season without leaving tracks?

After a landmark Supreme Court ruling this year freed executives to spend unlimited corporate cash on campaigns, some predicted that businesses would flood television airwaves with pro-industry political ads — but that just hasn’t happened yet. Image-sensitive corporations are still trying to make sure that, if they jump into 2010 politicking, they do so as anonymously as possible, according to Republican political operatives and trade group leaders. Read More